SPORTS CONTRIBUTE TO THE WELL-BEING OF OUR SOCIETY, ENCOURAGING ACTIVITY AND BRINGING PEOPLE TOGETHER TO LEAD HEALTHY AND SOCIAL LIFESTYLES.

SPONSORSHIP MAKES ACTIVITIES MORE ACCESSIBLE, PROVIDING FUNDING, EQUIPMENT AND FACILITIES TO DEVELOP AMATEUR AND PROFESSIONAL SPORTS THROUGH PARTNERSHIPS THAT FEED THE GRASSROOTS AND HELP RAISE PROFILES.

SPORTS SPONSORSHIP PROVIDES BENEFITS FOR CLUBS, BRANDS, ATHLETES, TEAMS, SPECTATORS, PLAYERS AND COMMUNITIES.

The sustainability of thousands of sporting clubs, teams and events is however being put under threat by recommendations to cut sponsorship. This would not only impact the organisations but also the sportspeople, spectators and communities that benefit from this extra support.

It would also damage the business models of advertisers, agencies, sponsors, media, broadcasters and venues that capitalise on the support around sports activities.

These partnerships that have typically been in place for many decades, often bringing together communities, local employers and society at the regional, local and grassroots level.

On 15 February the European Parliament’s plenary meeting is scheduled to vote on a draft opinion that currently recommends a complete ban on all alcohol sponsorship of sport.

Fortunately, Members of the European Parliament (MEPs) are mobilising themselves to amend this recommendation.

And we call on all MEPs to co-sign and support this amendment.

What the amendment does is prohibit alcohol sponsorship targeted at children and adolescents. This brings the proposals into line with other recommendations around alcohol advertising and the protection of minors.

Supporting this amendment will also contribute to safeguarding the existence of sports clubs and events that have been hit hard over the last two years, with Covid restrictions both on participating in and spectating sports. Ticket revenues have shrunk, teams have seen their numbers decimated and public funds are also more and more stretched.

As grassroots sports and events often struggle for their very existence, the last thing they need are mis-targeted measures that further impact their operations. With this amendment, MEPs would redress the balance, helping to protect sports whilst giving encouragement to all the partners in the sports support chain to pursue their efforts to ensure sponsorship be conducted in a responsible manner.

Quotes & Testimonials

SUPPORTER MEMBERS OF THE EUROPEAN PARLIAMENT
Who co-signed Amendment 38

Honourable Members: Ivan Štefanec, Dolors Montserrat, Herbert Dorfmann, Axel Voss, Angelika Niebler, Angelika Winzig, Antonio Tajani, Christine Schneider, Jens Gieseke, Salvatore De Meo, Franc Bogovič, Daniel Caspary, Maria Spyraki, Christian Doleschal, Stelios Kympouropoulos, Andrey Kovatchev, Esteban González Pons, Anne Sander, Theodoros Zagorakis, Michael Gahler, Lucia Vuolo, Isabella Adinolfi, Fulvio Martusciello, Aldo Patriciello, Anna-Michelle Asimakopoulou, Simone Schmiedtbauer, Elissavet Vozemberg-Vrionidi, Vasile Blaga, Ioan-Rareş Bogdan, Daniel Buda, Cristian-Silviu Buşoi, Gheorghe Falcă, Mircea-Gheorghe Hava, Marian-Jean Marinescu, Dan-Ştefan Motreanu, Siegfried Mureşan, Gheorghe-Vlad Nistor, Eugen Tomac, Loránt Vincze, Iuliu Winkler, Karolin Braunsberger-Reinhold, Christophe Hansen, Isabel Wiseler-Lima, Sven Simon, Peter Jahr, Rosa D’Amato, Susanna Ceccardi, Sunčana Glavak, Juan Ignacio Zoido Álvarez, Sabine Verheyen, Vangelis Meimarakis, Ralf Seekatz, Balázs Hidvéghi, Željana Zovko, György Hölvényi, Christian Sagartz, Lena Düpont, Stefan Berger, Marlene Mortler, Tomasz Frankowski, Georgios Kyrtsos, Alexandr Vondra, Emmanouil Fragkos, Patryk Jaki, Eugen Jurzyca, Hannes Heide, Petra Kammerevert, Eva Kaili, Monika Beňová, Maria Grapini, Rovana Plumb, Carmen Avram, Mihai Tudose, Victor Negrescu, Massimiliano Salini, Asger Christensen, Ondřej Kovařík, Linea Søgaard-Lidell, Veronika Vrecionová, Søren Gade, Martin Hlaváček, Morten Løkkegaard, Vlad-Marius Botoş, Adrián Vázquez Lázara, José Ramón Bauzá Díaz, Jordi Cañas, Hilde Vautmans, Enikő Győri, Kinga Gál, Andor Deli, Ádám Kósa, Andrea Bocskor, Edina Tóth, Ernő Schaller-Baross, Adrian-Dragoş Benea, Dan Nica, Claudiu Manda.

Supporters

Read the Joint Statement

The joint Statement is available (PDF) here.

Become a supporter

The sports sponsorship family is a large one across Europe. We invite any concerned organisations, federations, clubs, events, media, agencies, companies, associations to throw their support and logos behind the campaign and stay informed!

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    NEWS

    On 15 February 2022
    Members of the European Parliament
    Approved by a cross-party majority of 376 to 260
    Amendment 38
    Removing a recommendation to ban all alcohol sponsorship of sports.

    Vote result (PDF) >

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